Google Shopping, Performance Max, Meta Ads and Klaviyo retention run as one acquisition system for online and direct-to-consumer brands, optimised to CAC, contribution margin and repeat revenue.
Reviewed personally by Manoj Kumar — ex-Dentsu, $50M+ ad spend managed.
Most online brands run each channel in isolation. Google claims the sale, Meta claims the same sale, and the email platform claims it again. Budgets get set on platform ROAS that doesn’t add up, and nobody owns the number that matters: what it costs to acquire a customer who comes back.
We fix the plumbing first (product feeds, server-side tracking and a single view of blended CAC and MER), then allocate spend where marginal revenue is highest. Retention is part of acquisition: every customer won on paid media should be worth more on day 90 than day 1.
Feed optimisation, custom labels by margin and stock, and asset-group structure that keeps Performance Max honest.
Prospecting and retargeting with Conversions API tracking and a structured creative testing system.
Titles, attributes and labels rewritten for search demand, with margin-aware bidding tiers.
Welcome, browse, cart, post-purchase and win-back flows that lift repeat purchase and lifetime value.
Product and landing page testing that lifts conversion rate across every paid channel.
One weekly view of spend, new-customer CAC, MER and contribution margin across every channel.
Feed, tracking and account audit. Establish blended CAC, MER and margin baselines across channels.
Product feed rebuilt, server-side events live, conversion values aligned to real revenue.
Shopping and PMax restructured by margin tier, Meta consolidated, core Klaviyo flows switched on.
Budget moved to the channels and products with the best marginal return. Creative and CRO tests live.
New-customer CAC falls as retention revenue grows. Every test feeds the next sprint.
Ecommerce & DTC Marketing isn't a theory here. These are live accounts, verified from platform data.
Shopping restructure and attribution fixes grew conversion value 137% while ROAS improved 12.4%, even as spend rose.
Straight answers. If yours isn't here, email [email protected] and we'll write a real answer back.
Yes. We work with ecommerce and direct-to-consumer brands on Shopify and other platforms, running Google Shopping, Performance Max, Meta Ads and Klaviyo together.
On blended new-customer CAC, MER and contribution margin, not platform ROAS alone. Every platform over-claims credit, so we report one number across all channels.
A North American ecommerce brand grew revenue from $257K to $610K year on year. A Nordic home and hardware retailer drove 36,600 conversions at $1.78 each. A DTC meal-delivery brand cut CAC from $102 to $74 while scaling spend.
Yes. Klaviyo email and SMS flows are part of our ecommerce engagements, because retention revenue is what makes paid acquisition profitable.
Typically $30,000 to $65,000 per month in ad spend across channels, though we assess every account individually on a free Revenue Leak Audit first.
Book a free 20-minute Revenue Leak Audit. We’ll review your campaigns, find the biggest leak, and write you a plan same week.