Trial-to-paid sequences, win-back flows and churn prevention built in Klaviyo, HubSpot and Salesforce. We turn the list you already paid to acquire into recurring, predictable revenue.
You spent real money acquiring every contact in your CRM. Then most of them went quiet no onboarding sequence, no win-back, no churn trigger. The acquisition cost is sunk; the revenue is just sitting there unclaimed.
Lifecycle marketing reclaims it. Trial-to-paid sequences, abandoned-flow triggers, win-back campaigns and churn prevention built on the data you already own. No new ad spend required.
It’s the highest-margin channel most accounts have, and the most neglected. One FinTech recovered $420K from a list it had already paid to build.
The full lifecycle, from first session to win-back.
Onboarding flows that move free and trial users to paid before they go cold.
Triggered campaigns that reclaim lapsed customers the cheapest revenue you can win.
Behavioural triggers that catch at-risk customers before they cancel, not after.
Guided first-run sequences that turn signups into active, retained users.
Recency, frequency and value segmentation so every message lands with the right cohort.
Clean data, deduplication and scoring so sales acts on the right contacts at the right time.
How a lifecycle engagement runs.
Review list health, existing flows and the revenue currently left on the table.
Welcome, trial-to-paid, abandoned and win-back sequences built and instrumented.
RFM segmentation and behavioural triggers wired into the CRM.
A/B test subject lines, timing and offers; expand the flows that compound.
Lifecycle & CRM isn't a theory here. This is a live account, verified from platform data.
Klaviyo trigger sequences, win-back flows and churn prevention run against a 180K-user list revenue reclaimed with zero new ad spend.
Straight answers. If yours isn't here, email [email protected] and we'll write a real answer back.
Lifecycle marketing uses email and CRM automation to move existing contacts through the customer journey onboarding, trial-to-paid, retention and win-back maximising the value of customers you have already acquired.
Klaviyo, HubSpot and Salesforce including flow build, segmentation, CRM hygiene and lead scoring.
Email is one channel; lifecycle is the broader strategy across the entire customer journey, often spanning email, SMS and in-app messaging. See our dedicated email marketing service for channel-specific work.
Because the customers are already acquired, returns are high. One FinTech client recovered $420K in incremental revenue from its existing 180K-user database.
Yes CRM hygiene, deduplication, lead scoring and routing are part of the engagement, not an add-on.
Book a free 20-minute Revenue Leak Audit. We’ll review your campaigns, find the biggest leak, and write you a plan same week.