Display, CTV, audio and video through Display & Video 360 with cross-channel attribution so you can see which impressions actually moved revenue, not just which ones were cheap.
Opaque supply, viewability fraud and last-click attribution combine to make programmatic look like wasted money. The inventory is cheap, so it gets blamed when last-click gives it no credit even when it did the upper-funnel work that made the conversion possible.
We run programmatic with supply hygiene first: PMP deals, allowlists, and fraud and viewability filtering. Then we measure it honestly with cross-channel attribution and incrementality testing, so its real contribution is visible.
Run that way engineered in parallel with affiliate and search rather than bolted on programmatic drove a 245% booking lift and $1.2M in new revenue for one travel group.
Enterprise programmatic, run clean and measured honestly.
PMP deals, fraud and viewability filtering, and inventory allowlists so budget reaches real, brand-safe impressions.
CTV and audio measured against incrementality, not raw impressions upper-funnel that earns its place.
A model that credits programmatic’s real role in the path to purchase, alongside search and affiliate.
First-party data activation, lookalikes and suppression so you stop paying to reach people already converting.
Responsive display through to CTV formats matched to placement and funnel stage.
Allowlists and third-party verification baked in from day one, not patched after a problem.
How a programmatic engagement is built.
PMP deals, allowlists, fraud filtering and first-party audience activation in DV360.
Cross-channel attribution stood up so programmatic’s contribution is visible against search and affiliate.
Hold-out tests confirm what programmatic actually adds not what last-click assumes.
Budget shifts toward placements that move blended revenue, not the cheapest CPMs.
Programmatic (DV360) isn't a theory here. This is a live account, verified from platform data.
$1.2M in new revenue in six months two channels engineered together from the start, not bolted on after the fact.
Straight answers. If yours isn't here, email [email protected] and we'll write a real answer back.
Programmatic is the automated buying of display, video and audio ad inventory through a demand-side platform, using audience data to decide which impressions to buy in real time.
Display & Video 360 (DV360) is Google’s enterprise demand-side platform for buying display, connected TV, audio and video programmatically across the open web and premium inventory.
Supply hygiene first PMP deals, inventory allowlists, and fraud and viewability filtering so budget reaches real, brand-safe impressions rather than bot traffic or low-quality placements.
With cross-channel attribution and incrementality testing rather than last-click, so programmatic’s real contribution to the path to purchase is visible.
Yes we engineer them together. Building programmatic in parallel with affiliate drove a 245% booking lift and $1.2M in new revenue for one travel client.
Book a free 20-minute Revenue Leak Audit. We’ll review your campaigns, find the biggest leak, and write you a plan same week.